To look at the resourcebased view of the company nike, we first have to find out what the tangible and intangible assets, resources and capabilities of the company are. Nike emphasizes the success in athletes by wearing the brand. Nike fosters a culture of invention creating products, services, and experiences for todays athlete while solving problems for continue reading just do it. Nike entered the 1980s on a roll, thanks to the successful launch of nike air technology in the tailwind running shoe in 1979. Nike industry and company analysis texas tech university. Business analysis nike the company was founded in 1964 by a student of phil knight, middledistance runner at the university of oregon team, and his coach bill bowerman. An open letter to managers leading distributed teams. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout. Since being founded in 1962, nike has grown from a small fledgling shoe retailer into a worldwide corporate giant.
Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nike also spends a lot on advertising as well as research and development. Phil knight, a dedicated long distance runner, developed a plan to make lowcost running shoes in japan and sell them in the united states as part of his work toward an mba degree at stanford. Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. A five forces analysis, based on michael porters model, points out that competition, customers and substitutes are the most important external forces in nikes industry environment. Brand image a strong brand image is a key strength for any brand. As a company founded by, and for athletes, being the. Nike uses it in its marketing information systems very effectively.
The blank swot analysis is an effective form of conclusion to a group. Nike is now the worlds leading supplier of athletic shoes and apparel and major manufactures of sports equipment. Nike belongs to the consumer discretionary sector, a sector which we have been underweight since we started seeing some signs of an economic downturn in the us in june 2007 when an inverted yield curve puzzled everyone. The companys strategies involving innovation and diversity are mentioned as some of its strengths. This swot analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the companys business. A lot of nikes success has to do with the unique usefulness that goes along with. Nike swot 2020 swot analysis of nike business strategy hub. Note that the stock is in overbought territory based on its slow stochastic indicator 14, 3, 3 sideways movement or a pullback should not be unexpected. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Nike is a usbased company that sells sports apparel for men, women, and children and is a major competitor in the industry, in this paper, well be discussing nikes standings by using a pestle analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization a pestle.
Nike is one of the largest sellers of athletic apparel and footwear worldwide with more than 200 subsidiaries all around the world. Retail sales of the global apparel and footwear market 20172030. Table of contents case summary 3 analysis growth strategy 4 competitor analysis 6 swot analysis 8 five forces model 9 nike case summary nike is a major publicly traded sportswear and equipment supplier based in the united states. Legal nikes manufacturers are all contracted thus posing a potential risk for the company. Paige adams, haley smith, laura freeman, dan lawson, hayley jacobs, gage mitchell history of nike bill bowerman and phil knight desired greater performance shoes founded blue ribbon sports in 1964 created the swoosh and changed name to nike in 1971 based in beaverton, oregon.
At the atlanta olympics, reebok went to the expense of sponsoring the games. Analysis of nike inc 2011 report with swot and pest analysis. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Nike has established a strong brand portfolio with several whollyowned subsidiaries along the way. Nike financial ratio analysis nke nike financial ratio. Nike released their q1 2018 financial results last week to mixed results. Behind every corner of the nike business is a singular focus. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. To serve every athlete individually and completely across the hundreds of countries where we do business we need teams that truly reflect the diversity of our. Information about nikes industry, jurisdiction of incorporation and number of shares of common stock outstanding. Teaching climate change in this increasingly challenging time. The niketown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering consumers a full range of nike. Nike directly employs 30,000 people around the world, 6,000 of whom work at nike world headquarters near beaverton, oregon. A swot analysis of nike, an athletic footwear company kibin.
Nike is the most valuable sports brand in the world. An in depth analysis of the nike company uk essays. It has been recognized many times by fortune magazines on 100 best companies to work for 3. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. Phil knight founder and ceo is often quoted as saying that business is war without bullets. Nikes code of conduct is an integral component to our sourcing strategy and how we determine the suppliers nike will continue to engage and grow our business. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. The nike homepage is a leading example of the ever evolving design of the web. The company primarily operates in the americas, europe, the middle east, africa and asia pacific. The global economic conditions and the financial stability of the potential consumers are.
Nike is a giant organization competing in a tough market, but its doing incredibly well. Jan 22, 2016 nike is an international corporation focused on designing, creating, and promoting high quality athletic wear. The value chain as a strategicanalysis tool emerged when nike set a. Was founded as an importer of japanese shoes in 1962, the founders. A comparative analysis of strategies and business models of nike, inc. Key i importance 1 not important 10 very important. Swot analysis of nike a discussion of the strengths, weaknesses, opportunities and threats of the athletic footwear and apparel manufacturer nike. This began a period of transition, where several of nikes early pioneers decided to move on to other pursuits. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2.
Company analysis includes a history of nike inc, a business segment analysis of. It was found by bill bowerman and phil knight in the year 1964. Virtually all of nikes footwear is manufactured outside of the united. However, the company must address concerns regarding competition, labor practices, imitation and patent protection. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective. Read nikes mission statement and find information about nike, inc. Print ads famous logo and slogan visibly seen use of famous logo and slogan jordans famous dunk tiger woods basketball legend, michael jordan quote towards the audience of women nike wants to portray itself as an. Look at a company you know well and list the key factors for them. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. In 2005, nike was the first company in the industry to disclose its factory list.
The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Its swoosh logo is instantly recognizable around the globe. Bowerman, phil knight and the people they hired evolved and grew the company that became nike from a usbased footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Using valuechain analysis to discover customers strategic needs. As a company nike works to push the boundaries in terms of technological advancement of athletic goods.
We are continuously working to expand, improve, and remain competitive within the industry. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Nike is at the front position of this surge in demand as people are looking for sports shoes, apparel and equipment. A comparative analysis of strategies and business models of. By the end of 1980, nike completed its ipo and became a publicly traded company. Nike is a leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities. An analysis figures out that for the consumers of the sportswear market in china the. Cuizon, 2009 technology analysis political analysis according to pest analysis the technological enviourment can be taken as strength. Analysis on nike and other kinds of academic papers in our essays database at many essays. Nike this case is a group project that is due on march 28 just before class begins at 10.
After graduation, he teamed up with bill bowerman, his track coach at the university of oregon, to realize his. Initially it was called blue ribbon sports and specialized in the order of athletic footwear in asian countries and resell them in the u. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Nike today nike is now the worlds leading supplier of athletic shoes. Sportsmen are the majority consumers of nikes products. Who we are for the past fifty years nike corporate has been located when it all started, beaverton, oregon, which is a suburb outside of portland, oregon. Initially it was called blue ribbon sports and specialized in the order of athletic footwear in. Were embracing sustainability to push the limits of our companyand our. A comparative analysis of strategies and business models.
Target market nike focuses its products on are athletes. Nike 17th march 2016, by finn design this week ill be analysing the web design of one of the worlds largest footwear and sports clothing brands, nike. What is nikes market share, and what are nikes sales statistics. Each report should have a cover page that contains the following the names of.
Each group will turn in one report sounds obvious, but might as well make it explicit. This article analyses the company using the swot methodology. Nike is a global brand that is synonymous with quality and excellence. However, the results of this swot analysis point out some possible new strategic directions to further enhance nike s global performance and leadership. Nike is an international corporation focused on designing, creating, and promoting high quality athletic wear.
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